Target mindset: “People just don’t pay attention anymore”
Attention Is Scarce—but Predictable
People see thousands of marketing messages per day.
They pay attention to:
- What feels relevant
- What feels familiar
- What feels trustworthy
The 3-Second Rule
You have about three seconds to:
- Stop the scroll
- Catch the eye
- Communicate relevance
Why Repetition Matters
Science shows that familiarity builds trust.
This is why brands repeat messages—not because they’re lazy, but because it works.
Consistency Beats Creativity
Creative ads without consistency fail.
Consistent messaging builds recognition.
Key Takeaway
Marketing is not about being louder.
It’s about being clearer and more consistent.
Next week: We connect psychology with channels—where your message actually lives.