Target mindset: “Should I be on Facebook, Google, print, email…?”
What a Channel Is
A marketing channel is simply:
Where your message is delivered
Examples:
- Social media
- Search engines
- Websites
No Channel Works Alone
Channels work best when they support each other.
Print builds credibility.
Digital builds frequency.
Email builds relationships.
Choosing the Right Channels
The correct channel depends on:
- Your customer’s habits
- Your message complexity
- Your budget
The Biggest Mistake
Jumping from channel to channel without measuring results.
The Scientific Approach
We test.
We measure.
We adjust.
Next week: We begin measuring success—because marketing without measurement is gambling.